Aesthetic Style – Gen Z Fashion Proclamation

Aesthetic Style – Gen Z Fashion Proclamation

Aesthetic Style – Gen Z Fashion Proclamation

What is aesthetic style? What is special about it that attracts today’s young people? 

For today’s generation Z, with the emphasis on “I” and different, unique and creative thoughts, personal style is also a part of self-expression. 

So having an unmistakable style is also important for some Gen Zs.

What is Aesthetic?

The definition of Aesthetic was first used by the German philosopher Alexander Baumgarten in the 18th century to describe each person’s aesthetic taste and approach to art.

Aesthetic style “exploded” into a modern movement in the 2010s thanks to Vaporwave music and the development of visual social networks like Pinterest, Instagram, Tumblr…

Aesthetic includes many different styles, which are expressed through the choice of clothes, furniture, way of working, etc.

Generation Z – young people who love freedom and beauty, use it very often.

pastel aesthetic


What Aesthetic styles are trending?


The vintage aesthetic outfits can be easily recognized through polo shirts, high-waisted jeans, denim jackets, and graphic t-shirts.

This hobby of the vintage girl is also reflected in the habit of taking polaroid photos immediately or shopping at second-hand stores.

aesthetic outfits

vintage style




Borrowing its looks from anime, “e-girls” typically have dyed hair and hyper-stylized makeup that exaggerates their eyes and cheeks.

Many even draw on tiny hearts or freckles on their faces and blush to give their cheeks an extra-rosy hue. 

Hair clips, mesh clothing, choker necklaces, and silver jewelry are some key items. It does look fun?!


Vsco girl

This name comes from an app. The important outfit items are usually white sneakers or Birkenstocks.

In terms of pants, it is usually shorts or high-waisted jeans, wide-leg pants.

Using oversized t-shirts, messy hoops and shell necklaces are also part of this style.

aesthetic style



Named after music that dates back to the 1980s, the grunge aesthetic style revolves around music and is influenced by grunge artists. 

Aesthetic grunge style

You can recognize the grunge style through a T-shirt with a band’s name, a black wardrobe, and a “quality” mesh sock.

Those who follow the grunge style are often not follow the temporary trends to focus more on one’s own personality.

aesthetic outfits ideas



As The Cut words it, this aesthetic is “letting go of the need to look distinctive.” Your outfit is usually simple and consists of basics.

It’s usually not trend-driven or loud but is defined by normal-looking clothes.

Also read: Dress Up Like Kpop Celebrity Fashion (BLACKPINK, BTS, ITZY…)

aesthetic clothing

aesthetic style



This is that look that is made for the IG grid. A tight-fitting dress, full makeup, and designer pieces are giveaways for this aesthetic. 

Beauty bloggers and the Kardashian/Jenner clan are pros at channeling this vibe.


Soft girl

This aesthetic is similar to VSCO girls but fully leans into bright hair barrettes and pastel colors.

The outfits look ultra-romantic and often include pinks and purples, pleated skirts, florals, sweater vests, and cardigans.

Also read: How Not to Look Frumpy in Your Beautiful Clothes

aesthetic style


soft girl aesthetic outfits



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