cruelty makeup brands

7 Best Cruelty Free Makeup Brands You Should Know

The cosmetics preference that is not tested on animals today has become a new trend in the beauty field. In this article, YuFace will show you the best cruelty-free makeup brands.

As the cosmetic industry grows and becomes more competitive, consumers choose products based on the criteria of efficiency and quality and care about the humanity of the production process. If you are an animal lover then this article is for you.

cruelty free makeup brands


What are cruelty-free cosmetics?

Cruelty-free cosmetics is a category containing all cosmetics that have not been tested on animals.

In common cruelty-free including:

  • Don’t test finished products on animals
  • Don’t test finished ingredients on animals
  • No third parties test the finished products or ingredients on the behalf
  • The absence of animal testing in foreign markets

Cruelty-free label

cruelty free logos


Leaping Bunny

  • Organization: CCIC & BUAV (Cruelty-free International)
  • Location: International

Choose Cruelty-Free

  • Organization: Choose Cruelty-Free
  • Location: Australia-based

Global Beauty Without Bunnies

  • Organization: PETA
  • Location: USA-based

List of best free cruelty makeup brands

Urban Decay

According to Chinese law, all cosmetics circulating in this country need to be pre-tested on animals.

Urban Decay even bluntly refused to enter the huge Chinese market to uphold its humanitarian commitment, despite its promises of huge revenue streams.

urban decay cruelty free cosmetic

The Body Shop 

Born in 1976, The Body Shop has been involved in the movement against animal testing since 1989. The company has conducted numerous campaigns towards the humane cosmetic industry.

For its efforts, in 2009 The Body Shop was awarded the Lifetime Award by RSPCA (The Royal Society for Animal Protection).


Lush is a very special cruelty-free cosmetic brand: it uses 100% handmade natural ingredients. Lush is publicizing an anti-inhumane policy about animal testing on its official website.

Also read: 5 Step Eyeliner Tricks Using a Brush Pen Liner 


cruelty-free handmade cosmetic


Burt’s Bees

This is one of the cruelty-free makeup brands with a very “healthy” business philosophy: using all-natural ingredients, opposing Tested on animals, and regularly participating in nature and environmental conservation activities


Caudalie is a French luxury cosmetic brand originating from nature. Every year, the brand donates 1% of its revenue to campaigns to protect the environment as well as to anti-animal testing.



Kosa’s makeup product aims to be comfortable and pleasant on the skin. Even with their non-toxic formulas, they provide high pigment and color that lasts all day.

Read more: 7 best selfie poses that shock your social media

makeup brands that are cruelty free

W3ll People

This is one of the top green makeup brands out there. They offer high-quality makeup that you’ll love if you’re into more natural looks. Their brushes are also synthetic and cruelty-free.


To have safe and hypoallergenic lipsticks, bottles of foundation cream, lotion jars, shower gel bottles … that are safe and hypoallergenic for us to use, many animals have been brutally tortured such as putting chemicals in the eyes, shaving to apply to the skin, etc. They not only endure pain but also carry defects or even die after the tests are over.

Saying no to products that are tested on animals is a humanitarian practice that prevents innocent animals from sacrificing themselves for human production. It also has the benefit of protecting the environment and we will be using products with more benign ingredients ourselves.



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